Sunday, June 19, 2011

Complementary Colors


When I was at the pool, I noticed an interesting use of complementary colors. The tents used at this location are a combination of yellow and blue, which are directly across from each other on the color wheel. Reynolds states that “because they are so different, they tend to work well together” (2010, p. 74). While this may be a good representation for some designs, I don’t know if it is fully effective in this situation.

The colors are very distinct, but possibly too strong together in this association. I don’t see a need for a tent of this sort to really stand out since they are used all over the pool together. If an individual (or group of individuals together) was going to the beach or area on their own and used this, I could see how it would be helpful for finding your location and setting it apart from the rest of the groups there. This environment is ideal for a more laid back and calm setting. The complementary colors used here appear a bit harsh.

I think the use of a monochromatic color scheme would have been a better design choice for this situation. Replacing the yellow with a different shade of blue may have created a more harmonious look.

2 comments:

  1. You make some great observations here! The colors used for these tents seem more appropriate for a fair or a circus, not the relaxing atmosphere of a beach. However, I suppose that if a lot of kids are going to be there, the tent design may evoke a sense of playfulness and stimulation.

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  2. That's a good point too! This color scheme would be attractive to children. I could definitely see it at a circus, or maybe even a campground so you could find your area easily.

    Thank you!

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